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This Corporate Battle For the Cable News Network Highlights The Extent to Which Dysfunctional US Media Truly Is.

On Thursday evening, amid swirling speculation regarding the Brown University gunman, CNN’s Kaitlan Collins took to social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

While the network is hardly a flawless news source, her statement rang true for numerous observers. It is one of the broadcasters where there exists reality-based and largely trustworthy reporting – especially during fast-moving events such as the one developing in the vicinity of a New Hampshire storage facility.

A Vulnerable Position During a Corporate Battle

However the news network, now 45 years old, finds itself in a uncertain situation as two massive media empires compete for ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the fate of CNN has been drawn into a high-risk game of mergers and acquisitions, not as a question of what serves the information-seeking public.

“This represents another instance of the fundamental flaws with roots in many years of policy decisions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The debate about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a more important point.

“It gets presented as a business story with influential figures as the protagonists, but there is hardly any discussion of the societal benefit,” Pickard added.

A Further Element: Donald Trump

The network's predicament is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his chief “fake news” adversary.

Think back to the chants of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will shield him from negative coverage and examination. That is part of why he appears to come down on the side of Paramount Skydance, which has made a unsolicited offer.

Trump has reason to favor that company more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that storied news network.

An Outcome of More Turmoil

Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. This might be a welcome development to many at the network, but it’s hardly a safe harbor. That arrangement could position CNN for another sale. It never ends.

If you ask Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance stated that competition laws should prohibit both deals.

“Each proposed deal would be harmful to the country, and both should be challenged by the government,” Wu argued.

The Core Problem and a Path Forward

Whatever happens regarding CNN, the bigger problem persists.

“Our current system is a very anti-democratic system, but we shouldn’t give in to the belief that change is impossible,” Pickard emphasized. Government actions – dating back to the 1930s and 1940s – helped to foster this overly commercial monster, and different policy decisions can address it.

Is this likely in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Reform is highly improbable now, but that is not to say it will be impossible forever.

Policies that support independent news organizations, aid local journalism, subsidize public media, and prohibit the accumulation of media power in too few hands are not only possible – they are vital for a robust democracy.

Regarding media ownership, size does not equal quality. And news organizations including CNN cannot be tools in the latest corporate chess match.

The writer

Phillip Wallace

A seasoned sports analyst with over a decade of experience in betting markets and data-driven insights.

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